Thematic Analysis

Dr Charles Martin and Karla Kelly

Thematic Analysis

OMG All That Data. What are we going to do with it?

The purpose of this tutorial is to give you hands-on experience in conducting thematic analysis on qualitative data. You will use your own pre-class tasks as qualitative data and go through a process of coding, themeing, and refining themes to develop clear findings. You will also get organised to complete Assignment 2.

Pre-Class Tasks

You must complete these tasks before the start of your tutorial.

  1. Read Chapter 9: Interpretation, Data Analysis, and Presentation in (Rogers et al., 2023). Available as an e-book through the library.
  2. Read this resource: https://www.nngroup.com/articles/affinity-diagram/ and watch this video: https://youtu.be/C4nYxZxteJY
  3. Find your pre-class forum posts from the Week 1 and 2 tutorials and copy the text into a new file. Recall that these tasks were about technology in your early life and observing someone else’s use of technology.
  4. Code the data according to the instructions in the week 6 lecture. You should add your code(s) in square brackets at the end of each sentence of part of the text.
  5. Post your coded text on the course forum including a list of the codes you used at the end.
  6. Make sure you have read and understood Assignment 2, choose 3 possible AI-integrated interfaces that you might like to study.

Plan for the Class

The tutorial will follow this structure:

  1. Discuss pre-class tasks
  2. Affinity mapping
  3. Finding themes
  4. Creating findings statements

In-Class Tasks

0. Discuss pre-class tasks (10 minutes)

As a class, or in groups of 4–5, discuss how your coding process went.

1. Affinity mapping (20 minutes)

In groups of 4–5:

When generating themes, you might like to consider the lecture slides on phases of thematic analysis, and this worked example of a reflexive thematic analysis process (Byrne, 2022).

2. Refine and Name Themes (30 minutes)

In your group, develop, review, refine and name your themes following the phase 4 and 5 from the lecture slides

For each theme:

Your tutor will drop into each group to discuss your themes and mapping process. Remember that this is a key skill for the assignment so you need to practice!

Take a photo of your wall and findings and post on the forum!

3. Preparing research clusters for the assignment and choosing interfaces to study (30 minutes)

For assignment 2 and the final project you will have to research other students from our class. Today you are going to get in a group of 4–5 students to research each other. The way this will work is:

You will have time in the week 7 and 8 tutorials to coordinate with your group. This week your main job is to meet your group and discuss what interfaces you will study for the assignment.

What to do:

  1. Meet everybody in your group. Write down their names, ANU email address and other contact details if you prefer. Keep in mind that everybody has access to ANU email and the Ed Discussions forum but some folks might not be available for messages on particular social media platforms due to their personal preferences, language, or background.
  2. Discuss the assignment specification and the 3 possible AI-integrated interfaces you identified in pre-class work. Does everybody have the same understanding of the assignment? If you are unclear on what is required, ask your tutor or write a post on the forum.
  3. Choose your AI-integrated interface. Everybody in the group would choose a different interface to study so that doing all the mini studies isn’t too boring. Check if will be practical to study other’s use of this interface, i.e., are there obvious limitations that would prevent someone from using it or understanding how to use it?

Rules:

Resources

References

Byrne, D. (2022). A worked example of braun and clarke’s approach to reflexive thematic analysis. Quality & Quantity, 56(3), 1391–1412. https://doi.org/10.1007/s11135-021-01182-y
Rogers, Y., Sharp, H., & Preece, J. (2023). Interaction design: Beyond human-computer interaction, 6th edition. John Wiley & Sons, Inc. https://quicklink.anu.edu.au/kv9b